Browse my latest work

Whether it's copy for baggage screens, a global brand voice, or microcopy for an airport app, dive into specific sections to explore my recent endeavors.

Solving drop-off rates

During Usability Tests, it turned out that users don’t remember their license plate number. It resulted in high drop-off rates.

I added an alternative option, where the user can get a quote calculation by filling in a few car details manually. This alternative option resulted in 34% more quote calculations.

Reducing service calls

This overlay proved to be highly effective in driving users to Chat (+24.5%) and reducing phone calls to our Customer Service agents by 18.9%. Resulting in a 5.2% decrease in total contact moments.

Streamlining forms

My goal is always to craft form content that makes it simple and enjoyable for users to locate and complete fields. I concentrate on guiding users to enter information accurately and prevent mistakes, optimizing the process to be as efficient as possible.

Connecting headlines

People today want what they want when they want it. “Instant needs meet direct fulfillment”. Allianz Direct enables you to live in the now. This component shows all the benefits. I “connected” these short headlines to make them more coherent.

Crafting engaging USP’s

When writing USP’s for Farmer Gracy, I focused on highlighting the brand's essential values in a manner that is both appealing and engaging . The tone selected for each USP is crafted to evoke trust, underscore quality, and cultivate a sense of community and care.

Enhancing parking USP's

For the Schiphol parking USP’s, my formulation effectively emphasizes convenience, proximity, and security, aligning perfectly with the needs of travelers seeking stress-free airport parking solutions.

Optimizing parking add-ons

I crafted appealing copy for Schiphol's parking add-ons, highlighting options like car wash and valet parking. The text emphasizes convenience, enhancing user experience and driving service uptake.

Adding personality to chatbots

Boring chatbots might work in some cases, but adding a bit of zest and personality can help unlock the full potential of our digital agent. It’s not only about guidance and offering support. Nowadays, consumers expect more charisma and wit from a bot.

Humanizing a chatbot

I gave Schiphol’s chatbot a human touch by crafting responses in a conversational tone and feeding these into its language model. This approach ensures the chatbot interacts with travelers in a friendly and relatable manner.

Addressing pain points

Here’s My Allianz Direct. I focused on short persuasive descriptions and call to actions. All of them should speak to how each insurance is going to help improve our customer’s frustration, pain, and desires. I tried to paint a picture of what it feels like to be insured for the product you cherish so much.

Designing stress-free journeys

With My Schiphol, our goal was to create a stress-free, highly personalized space where passengers can easily access and manage all aspects of their flight. Instead of navigating through complex menus, information should be delivered directly to the user in a way that feels intuitive and natural.

Boosting revenue

Adding a personalized touch helps to get the most out of returning customers. By providing them a personalized support experience using “next best action”, the average revenue per user increases by 166%.

Telling compelling stories

Every business has a story to tell. Even if you're running a start-up like Insify, you might not have a long history of changes and growth (yet), but it's a nice touch to talk about how you got to where you are.

Optimizing Conversions

For me the most important block of a landing page. I always refer to The LIFT Model as my perfect conversion optimization framework. Paying the most attention to the 6 conversion factors: value proposition, relevance, clarity, urgency, anxiety, and distraction.

Crafting cross-sell copy

I always love to write catchy copy for cross-sell blocks. You can stimulate customers to buy products that complement their current purchases. Or an up-sell block, to offer goods with better value than the chosen product.

Reducing user stress

To eliminate stress, we've incorporated a section on getting to Schiphol into the online itinerary. Here, users can select from various transportation options, and we'll provide additional directions to assist them further.

Adding baggage updates

User research in the reclaim halls at Schiphol revealed passengers desire more accurate, real-time baggage information. I crafted clear, concise copy for these screens and our app to enhance the baggage claim experience, ensuring passengers stay informed and satisfied as they complete their journey.