When traveling, passengers often experience anxiety and uncertainty regarding the whereabouts and status of their checked luggage. Recognizing this pain point, Schiphol Airport aimed to enhance the passenger experience by providing real-time, transparent information about baggage status using AI-driven technology.

Implementing an informal and playful tone of voice may not sound very innovative, but for the quite conservative insurance industry this is quite ground-breaking. And in Germany you can almost call it revolutionary. Discover how I made insurance more relatable and engaging for a modern audience.