Hello. I’m Floris.
I’m a UX writer who
loves asking why? and
doesn’t like “we've
always done it this way".
I have an immense curiosity for people and the kind of experiences that makes them crack a smile or nod their head. For 20+ years I have worked at large advertising agencies and global brands, always creating impact through copy.
A data-driven idea generator
I love to combine insights out of user research with creativity. For me, there’s nothing better than finding that sweet spot between insightful data and impactful microcopy to deliver amazing user experiences.
A trusted part of your team
You don’t have time to mess around. You need a UX writer who knows how to create thoughtful user experiences and drive conversion, at every stage of the journey. I happen to be that guy.
Besides writing…
I was born in Leiden (the birthplace of famous painter Rembrandt) and raised in the famous flower bulb district, in between Amsterdam and Rotterdam. I have a wife, Lilian and a 6 year old son, Lodewijk.
Apart from spending time with my family, I love to hang out with friends, drinking a good glass of wine, and enjoying the good things in life. I love to drive around, sipping flat whites in the car, while listening to one of my Spotify playlists (some of them have over 5000 subscribers) or a Wondery podcast (super storytelling). When I’m not in the car, I love to stroll the beach (I live nearby). I really enjoy those peaceful moments.